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		<title>The evolution of live-stream content and short-form video: a look at the TikTok revolution</title>
		<link>https://systical.io/the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution/</link>
					<comments>https://systical.io/the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution/#comments</comments>
		
		<dc:creator><![CDATA[techphorix@gmail.com]]></dc:creator>
		<pubDate>Fri, 12 May 2023 11:08:39 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Resources]]></category>
		<guid isPermaLink="false">https://numerique.vamtam.com/?p=1391</guid>

					<description><![CDATA[In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you...]]></description>
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							<p>In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-ec7530c elementor-widget elementor-widget-heading" data-id="ec7530c" data-element_type="widget" data-widget_type="heading.default">
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			<h4 class="elementor-heading-title elementor-size-default">Short-form vs. long-form video content: Definitions</h4>		</div>
				</div>
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							<p>The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.</p><p>You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-df34ff1 elementor-widget elementor-widget-heading" data-id="df34ff1" data-element_type="widget" data-widget_type="heading.default">
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			<h4 class="elementor-heading-title elementor-size-default">A brief history of video marketing</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-5635662 elementor-widget elementor-widget-text-editor" data-id="5635662" data-element_type="widget" data-widget_type="text-editor.default">
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							<p>Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.</p>						</div>
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													<img fetchpriority="high" decoding="async" width="1686" height="946" src="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg" class="attachment-2048x2048 size-2048x2048 wp-image-6600" alt="" srcset="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg 1686w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w" sizes="(max-width: 1686px) 100vw, 1686px" />													</div>
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							<p>Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-6553766 elementor-widget elementor-widget-heading" data-id="6553766" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Your marketing channels</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-45dd721 elementor-widget elementor-widget-text-editor" data-id="45dd721" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.</p><p>Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.</p>						</div>
				</div>
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				<div class="elementor-widget-container">
					<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”			</p>
							<div class="e-q-footer">
																<a href="https://twitter.com/intent/tweet?text=%E2%80%9CJust+remember+that+you+can+test+different+video+lengths+until+you+find+what+works+best+%E2%80%93%E2%80%93+the+sweet+spot.+Pay+attention+to+your+video+performance+and+adjust+until+you+see+success.%E2%80%9D&amp;url=https%3A%2F%2Fsystical.io%2Ftag%2Fdigital-marketing%2Ffeed%2F" class="elementor-blockquote__tweet-button" target="_blank">
															<i aria-hidden="true" class="fab fa-twitter"></i>																	<span class="elementor-screen-only">Tweet</span>
																												</a>
									</div>
					</blockquote>
				</div>
				</div>
				<div class="elementor-element elementor-element-b5463fe elementor-widget elementor-widget-heading" data-id="b5463fe" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Hire a team of expert marketers to handle the research and video creation process for you</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-8c0d2e4 elementor-widget elementor-widget-text-editor" data-id="8c0d2e4" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.</p><p>Ready to grow your revenue with Numerique? <a href="/ree-audit/"><strong>Get a Free Consultation to Boost Your Business.</strong></a></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		]]></content:encoded>
					
					<wfw:commentRss>https://systical.io/the-evolution-of-live-stream-content-and-short-form-video-a-look-at-the-tiktok-revolution/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>4 Insights for Smarter Short-Form Video</title>
		<link>https://systical.io/4-insights-for-smarter-short-form-video-2/</link>
					<comments>https://systical.io/4-insights-for-smarter-short-form-video-2/#respond</comments>
		
		<dc:creator><![CDATA[techphorix@gmail.com]]></dc:creator>
		<pubDate>Fri, 31 Mar 2023 15:29:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Conversion Rate Optimization]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<guid isPermaLink="false">https://numerique.vamtam.com/?p=6462</guid>

					<description><![CDATA[In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6462" class="elementor elementor-6462" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-4bf1382b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4bf1382b" data-element_type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-573352cc" data-id="573352cc" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-69c40af5 elementor-widget elementor-widget-text-editor" data-id="69c40af5" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-30a63f9b elementor-widget elementor-widget-heading" data-id="30a63f9b" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Short-form vs. long-form video content: Definitions</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-1f5ee403 elementor-widget elementor-widget-text-editor" data-id="1f5ee403" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.</p><p>You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-1b39264b elementor-widget elementor-widget-heading" data-id="1b39264b" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">A brief history of video marketing</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-3808e5a6 elementor-widget elementor-widget-text-editor" data-id="3808e5a6" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-65cc2745 elementor-widget elementor-widget-image" data-id="65cc2745" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="1686" height="946" src="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg" class="attachment-2048x2048 size-2048x2048 wp-image-6600" alt="" srcset="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg 1686w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w" sizes="(max-width: 1686px) 100vw, 1686px" />													</div>
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				<div class="elementor-widget-container">
							<p>Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-13819b3c elementor-widget elementor-widget-heading" data-id="13819b3c" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Your marketing channels</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-77c63379 elementor-widget elementor-widget-text-editor" data-id="77c63379" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.</p><p>Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3e42efa5 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-widget-mobile__width-inherit elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote" data-id="3e42efa5" data-element_type="widget" data-widget_type="blockquote.default">
				<div class="elementor-widget-container">
					<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”			</p>
							<div class="e-q-footer">
																<a href="https://twitter.com/intent/tweet?text=%E2%80%9CJust+remember+that+you+can+test+different+video+lengths+until+you+find+what+works+best+%E2%80%93%E2%80%93+the+sweet+spot.+Pay+attention+to+your+video+performance+and+adjust+until+you+see+success.%E2%80%9D&amp;url=https%3A%2F%2Fsystical.io%2Ftag%2Fdigital-marketing%2Ffeed%2F" class="elementor-blockquote__tweet-button" target="_blank">
															<i aria-hidden="true" class="fab fa-twitter"></i>																	<span class="elementor-screen-only">Tweet</span>
																												</a>
									</div>
					</blockquote>
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				</div>
				<div class="elementor-element elementor-element-26c70213 elementor-widget elementor-widget-heading" data-id="26c70213" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Hire a team of expert marketers to handle the research and video creation process for you</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-743ccef9 elementor-widget elementor-widget-text-editor" data-id="743ccef9" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.</p><p>Ready to grow your revenue with Numerique? <a href="/ree-audit/"><strong>Get a Free Consultation to Boost Your Business.</strong></a></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		]]></content:encoded>
					
					<wfw:commentRss>https://systical.io/4-insights-for-smarter-short-form-video-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Average ROAS by Industry: The Most Difficult Metric to Measure</title>
		<link>https://systical.io/average-roas-by-industry-the-most-difficult-metric-to-measure/</link>
					<comments>https://systical.io/average-roas-by-industry-the-most-difficult-metric-to-measure/#respond</comments>
		
		<dc:creator><![CDATA[techphorix@gmail.com]]></dc:creator>
		<pubDate>Fri, 31 Mar 2023 15:27:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://numerique.vamtam.com/?p=6451</guid>

					<description><![CDATA[In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6451" class="elementor elementor-6451" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-16cd726c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="16cd726c" data-element_type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e588e16" data-id="7e588e16" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-5af2ae93 elementor-widget elementor-widget-text-editor" data-id="5af2ae93" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-16cf2950 elementor-widget elementor-widget-heading" data-id="16cf2950" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Short-form vs. long-form video content: Definitions</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-3240fec7 elementor-widget elementor-widget-text-editor" data-id="3240fec7" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.</p><p>You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5749610b elementor-widget elementor-widget-heading" data-id="5749610b" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">A brief history of video marketing</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-162b41c8 elementor-widget elementor-widget-text-editor" data-id="162b41c8" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-3c1f3da4 elementor-widget elementor-widget-image" data-id="3c1f3da4" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="1686" height="946" src="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg" class="attachment-2048x2048 size-2048x2048 wp-image-6600" alt="" srcset="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg 1686w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w" sizes="(max-width: 1686px) 100vw, 1686px" />													</div>
				</div>
				<div class="elementor-element elementor-element-69596dfd elementor-widget elementor-widget-text-editor" data-id="69596dfd" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-522f54b1 elementor-widget elementor-widget-heading" data-id="522f54b1" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Your marketing channels</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-674f1f1a elementor-widget elementor-widget-text-editor" data-id="674f1f1a" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.</p><p>Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5b8493be elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-widget-mobile__width-inherit elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote" data-id="5b8493be" data-element_type="widget" data-widget_type="blockquote.default">
				<div class="elementor-widget-container">
					<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”			</p>
							<div class="e-q-footer">
																<a href="https://twitter.com/intent/tweet?text=%E2%80%9CJust+remember+that+you+can+test+different+video+lengths+until+you+find+what+works+best+%E2%80%93%E2%80%93+the+sweet+spot.+Pay+attention+to+your+video+performance+and+adjust+until+you+see+success.%E2%80%9D&amp;url=https%3A%2F%2Fsystical.io%2Ftag%2Fdigital-marketing%2Ffeed%2F" class="elementor-blockquote__tweet-button" target="_blank">
															<i aria-hidden="true" class="fab fa-twitter"></i>																	<span class="elementor-screen-only">Tweet</span>
																												</a>
									</div>
					</blockquote>
				</div>
				</div>
				<div class="elementor-element elementor-element-4b50286e elementor-widget elementor-widget-heading" data-id="4b50286e" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Hire a team of expert marketers to handle the research and video creation process for you</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-12fe9f6e elementor-widget elementor-widget-text-editor" data-id="12fe9f6e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.</p><p>Ready to grow your revenue with Numerique? <a href="/ree-audit/"><strong>Get a Free Consultation to Boost Your Business.</strong></a></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		]]></content:encoded>
					
					<wfw:commentRss>https://systical.io/average-roas-by-industry-the-most-difficult-metric-to-measure/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<title>SEO Vs. SEM: What is the Difference Between SEO and SEM?</title>
		<link>https://systical.io/seo-vs-sem-what-is-the-difference-between-seo-and-sem/</link>
					<comments>https://systical.io/seo-vs-sem-what-is-the-difference-between-seo-and-sem/#respond</comments>
		
		<dc:creator><![CDATA[techphorix@gmail.com]]></dc:creator>
		<pubDate>Fri, 31 Mar 2023 15:25:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://numerique.vamtam.com/?p=6445</guid>

					<description><![CDATA[In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6445" class="elementor elementor-6445" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-39a95b4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39a95b4a" data-element_type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e444467" data-id="2e444467" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-6afff83c elementor-widget elementor-widget-text-editor" data-id="6afff83c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-75c9666a elementor-widget elementor-widget-heading" data-id="75c9666a" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Short-form vs. long-form video content: Definitions</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-7add49b elementor-widget elementor-widget-text-editor" data-id="7add49b" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.</p><p>You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5cb480a2 elementor-widget elementor-widget-heading" data-id="5cb480a2" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">A brief history of video marketing</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-17f82755 elementor-widget elementor-widget-text-editor" data-id="17f82755" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5ac7e2a8 elementor-widget elementor-widget-image" data-id="5ac7e2a8" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
													<img fetchpriority="high" decoding="async" width="1686" height="946" src="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg" class="attachment-2048x2048 size-2048x2048 wp-image-6600" alt="" srcset="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg 1686w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w" sizes="(max-width: 1686px) 100vw, 1686px" />													</div>
				</div>
				<div class="elementor-element elementor-element-6d7e6760 elementor-widget elementor-widget-text-editor" data-id="6d7e6760" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-494f6e31 elementor-widget elementor-widget-heading" data-id="494f6e31" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Your marketing channels</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-1b99748e elementor-widget elementor-widget-text-editor" data-id="1b99748e" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.</p><p>Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-5dd45bd9 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-widget-mobile__width-inherit elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote" data-id="5dd45bd9" data-element_type="widget" data-widget_type="blockquote.default">
				<div class="elementor-widget-container">
					<blockquote class="elementor-blockquote">
			<p class="elementor-blockquote__content">
				“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”			</p>
							<div class="e-q-footer">
																<a href="https://twitter.com/intent/tweet?text=%E2%80%9CJust+remember+that+you+can+test+different+video+lengths+until+you+find+what+works+best+%E2%80%93%E2%80%93+the+sweet+spot.+Pay+attention+to+your+video+performance+and+adjust+until+you+see+success.%E2%80%9D&amp;url=https%3A%2F%2Fsystical.io%2Ftag%2Fdigital-marketing%2Ffeed%2F" class="elementor-blockquote__tweet-button" target="_blank">
															<i aria-hidden="true" class="fab fa-twitter"></i>																	<span class="elementor-screen-only">Tweet</span>
																												</a>
									</div>
					</blockquote>
				</div>
				</div>
				<div class="elementor-element elementor-element-14228a0a elementor-widget elementor-widget-heading" data-id="14228a0a" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Hire a team of expert marketers to handle the research and video creation process for you</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-64815611 elementor-widget elementor-widget-text-editor" data-id="64815611" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.</p><p>Ready to grow your revenue with Numerique? <a href="/ree-audit/"><strong>Get a Free Consultation to Boost Your Business.</strong></a></p>						</div>
				</div>
					</div>
		</div>
					</div>
		</section>
				</div>
		]]></content:encoded>
					
					<wfw:commentRss>https://systical.io/seo-vs-sem-what-is-the-difference-between-seo-and-sem/feed/</wfw:commentRss>
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		<item>
		<title>Average ROAS by Industry: The Most Difficult Metric to Measure</title>
		<link>https://systical.io/average-roas-by-industry-the-most-difficult-metric-to-measure-2/</link>
					<comments>https://systical.io/average-roas-by-industry-the-most-difficult-metric-to-measure-2/#respond</comments>
		
		<dc:creator><![CDATA[techphorix@gmail.com]]></dc:creator>
		<pubDate>Thu, 30 Mar 2023 15:49:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://numerique.vamtam.com/?p=6497</guid>

					<description><![CDATA[In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you...]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="6497" class="elementor elementor-6497" data-elementor-post-type="post">
						<section class="elementor-section elementor-top-section elementor-element elementor-element-5e8e1d9e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e8e1d9e" data-element_type="section">
						<div class="elementor-container elementor-column-gap-no">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9267c4" data-id="3c9267c4" data-element_type="column">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-33a2478c elementor-widget elementor-widget-text-editor" data-id="33a2478c" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>In the battle of short form vs. long form video content, only one can win…right? Well, not exactly. Creating videos for your business is a tried-and-true way to boost engagement with your audience. In fact, it can increase conversion rates, email click-through rates (CTR), brand association, and audience engagement. But the question isn’t if you should use either short-form or long-form video for your brand. It’s how you should incorporate both into your video marketing strategy.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-1ee6f285 elementor-widget elementor-widget-heading" data-id="1ee6f285" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">Short-form vs. long-form video content: Definitions</h4>		</div>
				</div>
				<div class="elementor-element elementor-element-1443b561 elementor-widget elementor-widget-text-editor" data-id="1443b561" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
							<p>The difference between short-form and long-form videos is simple: short-form videos are short, and long-form videos are long. To be more specific, short-form videos are typically under 10 minutes long, while long-form videos exceed that 10-minute mark. You’ll see a lot of short-form videos on social media (although you can use this format on other channels). Target, for example, uses this video format on Instagram to advertise its products.</p><p>You’ll typically see longer videos on a business’s website or YouTube. Video and podcast hosting provider, Wistia, uses long-form video to educate its audience about the cost of video production.</p>						</div>
				</div>
				<div class="elementor-element elementor-element-4295c7c elementor-widget elementor-widget-heading" data-id="4295c7c" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h4 class="elementor-heading-title elementor-size-default">A brief history of video marketing</h4>		</div>
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							<p>Since the early 2000s, video has exploded as a method for building relationships with audiences. Back in 2005, for example, YouTube was just a small video dating site (yes, dating site). It was not the major video search engine and social media platform it is now. We didn’t have TikTok, IGTV, Reels, or a majority of the other video-focused platforms, either. YouTube, however, is a perfect example of why mixing both lengthy and bite-size videos matters. Up until 2022, long-form YouTube videos were the way. How long people watch videos was (and still is) an important part of its algorithm. Just look at the hour-long event videos Apple shares on its channel. To compete with short-form powerhouses like TikTok and Instagram, YouTube launched its Shorts feature that limits video length to 60 seconds or less.</p>						</div>
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													<img fetchpriority="high" decoding="async" width="1686" height="946" src="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg" class="attachment-2048x2048 size-2048x2048 wp-image-6600" alt="" srcset="https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy.jpg 1686w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https://systical.io/wp-content/uploads/2023/05/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w" sizes="(max-width: 1686px) 100vw, 1686px" />													</div>
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							<p>Now, YouTube creators and businesses alike benefit from sharing a mix of long and short content—all on one platform. The wide array of video marketing channels means that your strategy needs to be flexible. Each platform—whether it’s YouTube, Instagram, Facebook, LinkedIn, or your website—has its own best practices for video. Choosing to create either short-form videos or long-form videos isn’t really an option if you want your content strategy to be successful in 2023 and beyond. Both long-form and short-form videos have their place in your content plan. Keep reading to learn more about each type of video content and when you should use them for your business.</p>						</div>
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			<h4 class="elementor-heading-title elementor-size-default">Your marketing channels</h4>		</div>
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							<p>Lastly, where you want to share your videos greatly impacts the decision of short-form vs. long-form video content. As mentioned before, you can stray from the status quo when it comes to what type of content belongs on a certain marketing channel—but only if it works. Some platforms set limits to how long your videos can be. At the time of writing this blog post, Instagram Reels can only be 60 seconds long. TikToks have a 3-minute limit. LinkedIn videos are allowed a 10-minute maximum. On those three platforms, you can’t post long-form video content (yet), no matter how much you want to. If you’re using videos in your ads, you’re also limited by what the platform offers.</p><p>Make sure when you’re thinking about the duration of your videos that you first research the platforms where you want to share them. The last thing you want to do is invest in a video that doesn’t work where you want to share it.</p>						</div>
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				“Just remember that you can test different video lengths until you find what works best –– the sweet spot. Pay attention to your video performance and adjust until you see success.”			</p>
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																<a href="https://twitter.com/intent/tweet?text=%E2%80%9CJust+remember+that+you+can+test+different+video+lengths+until+you+find+what+works+best+%E2%80%93%E2%80%93+the+sweet+spot.+Pay+attention+to+your+video+performance+and+adjust+until+you+see+success.%E2%80%9D&amp;url=https%3A%2F%2Fsystical.io%2Ftag%2Fdigital-marketing%2Ffeed%2F" class="elementor-blockquote__tweet-button" target="_blank">
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			<h4 class="elementor-heading-title elementor-size-default">Hire a team of expert marketers to handle the research and video creation process for you</h4>		</div>
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							<p>Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.</p><p>Ready to grow your revenue with Numerique? <a href="/ree-audit/"><strong>Get a Free Consultation to Boost Your Business.</strong></a></p>						</div>
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